Social media
marketing.

The trust layer of your funnel — a presence that sells you while you work.

Social Media Marketing — Edge Point(03) — Social Media Marketing
−66.2%cost per result in 10 monthsBeauty salon franchise

The premise

Before anyone books, they check whether you look like the real thing.

Social isn’t a posting schedule — it’s due diligence. Patients, clients and customers scroll your profile before they ever fill in a form, and thin content reads as risk.

We build a presence that closes that gap: a positioning-led calendar, short-form video people actually watch, and DM funnels that turn viewers into booked conversations.

Who this is for

For brands that need a consistent, high-quality social presence that builds trust, authority and inbound demand — especially service and expertise-driven businesses.

What’s included

The scope of work.

Delivered in-house, sequenced by the Strategic Audit, reported against the one number that matters.

(01)

Strategy & content calendars

A monthly content system driven by positioning — not a posting schedule.

(02)

Short-form video

TikToks and Reels shot for the algorithm and the brand — made to be watched, not skipped.

(03)

Account management

Publishing, community and inbox handled daily, in a voice that sounds like you.

(04)

DM & comment funnels

Structured flows that turn interest in the comments into conversations in the calendar.

(05)

KOL & influencer campaigns

Creators matched to your audience and briefed to sell — not just to post.

Results

Numbers, not adjectives.

Anonymized clients, real metrics — verified from our company profile. All work →

Beauty salon franchise · Meta + TikTok−66.2%cost per result in 10 months

RM27.19 → RM9.18 average cost per result on Meta

1–2 hrs
to sell out on the dayLive concert promoter

3,747,135 people reached in 9 days

How it runs

Proposal to scale.

The same disciplined sequence behind every engagement.

Stage 01

Discovery & strategy

We map your business, goals and audience — and sequence a plan where every step is tied to a number.

Weeks 1–2
Stage 02

Setup & planning

Kickoff, positioning, tracking (Pixel, GA4, Business Manager) and the creative plan.

Weeks 2–4
Stage 03

Production & prep

Content production, copywriting, audience segmentation and the testing setup.

Month 1
Stage 04

Launch & optimization

Launch with A/B testing, track the metrics that matter, reallocate budget to what wins.

Months 1–3
Stage 05

Scaling & refinement

Double down on winners — bi-weekly reviews, monthly plain-language reports.

Months 3–12

Questions

Asked & answered

The questions we hear most about social media marketing — answered straight.

Primarily TikTok, Instagram and Reels, plus KOL and influencer campaigns. We match the channel to where your audience actually decides — and run publishing, community and inbox daily in a voice that sounds like you.

Yes. We shoot and edit short-form video (TikToks and Reels) built for both the algorithm and your brand — made to be watched, not skipped. Content production is part of the service, not an add-on.

Yes. We build DM and comment funnels that turn interest into booked conversations — for a beauty franchise that meant TikTok DM leads at around RM3 each. Social is the trust layer of your funnel, measured in enquiries.

Is social media marketing your fastest path?

The 2-week Strategic Audit answers that with your numbers — not our opinion.