Performance
marketing.

Paid media as a system: put RM1 in, take more out, and know exactly why.

(04) — Performance Marketing & Paid Ads

18.26ROAS by month sixAesthetic clinic · Mont Kiara

The premise

Run too early, paid media is expensive validation. Run right, it’s a machine.

Paid works when positioning, funnel and offer are proven — then it compounds: creative tested weekly, budgets moved ruthlessly to what wins, every ringgit accounted for.

We’ve managed RM3.5 million+ across Meta, Google and TikTok for clinics, e-commerce and service brands — businesses where every lead has a real cost and a real value.

Who this is for

For service businesses and e-commerce brands ready to turn paid media into a predictable growth system — focused on leads, orders and measurable ROAS across high-intent channels.

What’s included

The scope of work.

Delivered in-house, sequenced by the Strategic Audit, reported against the one number that matters.

(01)

Meta ads

Full-funnel Facebook and Instagram campaigns — creative, audiences and budgets reviewed weekly.

(02)

Google Ads & SEM

Capture the highest-intent searches, tuned to cost per acquisition — not clicks.

(03)

TikTok ads

Native-feel creative for the fastest-growing attention channel in Malaysia.

(04)

Funnel & landing optimization

The page behind the click, A/B-tested until it converts.

(05)

Tracking & attribution

Pixel, GA4 and conversion APIs wired so you can trust the numbers you scale on.

Results

Numbers, not adjectives.

Anonymized clients, real metrics — verified from our company profile. All work →

Aesthetic clinic · Mont Kiara · Performance · Meta18.26ROAS by month six

Cost per lead cut from RM25–40 (previous agency) to RM16.50 on average

−63%

cost per lead by month sixDiamond-tier Invisalign dentist

Month-one CPL of RM11.23 — already 25–44% below the previous agency

13.05

average ROAS, single monthE-commerce brand

RM8,842 ad spend → RM115,349 revenue across 143 campaigns

7.38

return on ad spendOutdoor & transport product

RM15,099 ad spend → RM111,425 in attributed sales

How it runs

Proposal to scale.

The same disciplined sequence behind every engagement.

Stage 01

Discovery & strategy

We map your business, goals and audience — and sequence a plan where every step is tied to a number.

Weeks 1–2

Stage 02

Setup & planning

Kickoff, positioning, tracking (Pixel, GA4, Business Manager) and the creative plan.

Weeks 2–4

Stage 03

Production & prep

Content production, copywriting, audience segmentation and the testing setup.

Month 1

Stage 04

Launch & optimization

Launch with A/B testing, track the metrics that matter, reallocate budget to what wins.

Months 1–3

Stage 05

Scaling & refinement

Double down on winners — bi-weekly reviews, monthly plain-language reports.

Months 3–12

Questions

Asked & answered

The questions we hear most about performance marketing & paid ads — answered straight.

Meta (Facebook and Instagram), Google Ads and SEM, and TikTok ads — full-funnel, with creative, audiences and budgets reviewed weekly and reallocated to whatever wins.

It depends on your offer, funnel and vertical, so we won't promise a number blind — but proven foundations compound: we've hit an 18.26 ROAS for an aesthetic clinic and RM4.13 cost-per-lead for a dental brand. Our free AI ROAS calculator gives a benchmarked estimate for your numbers.

We're built for brands investing roughly RM3K–RM30K per month in media. Paid works best once positioning, funnel and offer are proven — run too early it's just expensive validation.